About Whitecoat

Our vision is to improve the choice, transparency and well-being of the healthcare of our fellow Australians.

About Whitecoat

Comprehensive healthcare provider directory.

Our network of healthcare providers is growing rapidly every day, with over 325,000 listed across Australia, with over 100 different provider types. In May 2021, Whitecoat was acquired by Commonwealth Bank of Australia. 

We’re looking to promote the best aspects of healthcare and do so with provider engagement and support. We’re confident that Whitecoat will allow providers to have a voice in their community and allow many Australians to make better and more informed healthcare decisions.

200000 +

Healthcare providers listed on Whitecoat
20 +

Healthcare specialities to choose from on Whitecoat

Frequently Asked Questions

  • What is Whitecoat?

    Whitecoat is Australia’s largest healthcare provider directory. Thousands of patients use Whitecoat every week to find a local healthcare provider. We’d like to encourage you to claim your Whitecoat profile so these patients can learn more about you and the services you provide.

  • What does Whitecoat offer?

    Whitecoat offers you the opportunity to promote your business and services to an engaged and sizable audience. It’s particularly useful for people who have moved to a new area or need treatment for a service for the first time.

    • Let patients learn more about you and the services you provide by completing your biography and business details
    • Take advantage of a cost effective 24/7 online booking option
  • How does Whitecoat’s Search algorithm work?

    There are 3 possible ways to conduct a search on Whitecoat, they are outlined below:

    Use case 1 - "My Location"
    My Location search attempts to get at least the closest 50 results to your current location. Results that are close by are sorted by overall rating. After that, further results are added in order of distance from you.

    Use case 2 - "Selected Suburb/postcode"
    When you pick a suburb from the list, it gets all the results geo-located in, or close to, the selected suburb. Results that are close by (in or around your suburb) are sorted by overall rating. After that, further results are added in order of distance from that suburb.

    Use case 3 - "Free Text Search"
    When you type in some search text and don’t pick a suburb from the list, it will search several fields of information for that text, including the suburb name. For example, ‘Sydney’ will return people and businesses with that in their name as well as those whose suburb name is Sydney. This does not use geo-location at all. They are ordered by overall rating.

  • How are the search results ordered?

    The results that match the search criteria will be displayed in the following default order:

    1. Provider completing their profile
    2. Online appointment system activated for easy patient bookings
    3. Most reviews
    4. Average Rating
  • Are there paid practitioner results surfaced in search results?

    Searches performed on the Whitecoat Healthcare Directory website may return paid for preferred provider links at the top of the page along with the search results.

Scroll to Top